Consumer Behavior and Ethical Consumption: A Meta-Analysis of Integrity-Driven Markets in Islamic Societies

Abstract

The shift in global consumer paradigms toward ethical responsibility poses a significant challenge for market integrity, particularly within Islamic societies where consumption is deeply intertwined with spiritual and ethical values. This study aims to map the evolution of integrity-driven markets and evaluate the determinants of ethical consumer behavior through a meta-analytical approach. Utilizing the Meta-Analysis Literature Review (MALR) method with a systematic protocol, secondary data were synthesized from reputable journals published between 2021 and 2026. The analysis demonstrates that ethical consumption is driven by a convergence of religious integrity (taqwa), social accountability, and transparency in the Halal value chain. In conclusion, the findings indicate that integrity-driven markets significantly influence purchasing decisions, suggesting that market actors must align business models with ethical and Islamic principles to ensure long-term sustainability and consumer trust.